You want to make sure that any website you are a part of, whether you created it yourself, or had it made for you, is getting the attention it deserves. It goes without saying that most people find websites through search engines, and for this reason this article will give you lots of ideas on how you can optimize the results you are getting from search engines.
When using SEO on a page that has images, be sure to make ample use of the <alt> tag. Search engines cannot view images and so cannot index them. However, if you include relevant text in the <alt> tag, the search engine can base it’s guess about the image on that text and improve your site’s ranking.
If you own a local business and want to make yourself more visible to search engines, make sure you list your business on Google Places. This step will bring up your business to the top of a Google search and will show any information you include (address, phone, website), as well as a map. You will greatly increase visits to your website – and visits to your business.
Having relevant, keyword oriented page titles is one of the best seo friendly strategies. By choosing titles that accurately describe your page you are better able to inform human searchers and web crawlers about the content of your site. This will naturally boost your traffic as people are better able to find your site when they search for your particular niche.
Tag optimization is really the key to search engine optimization, because your tags are one of the most important aspects of your website. In days gone by tags were just a way to get across basic info, now tags are used in order to locate your site and to rank it accordingly!
Be specific about your keywords and phrases and keep it simple. If you try to catch every keyword in your niche, you will have spread yourself too thin. Target a select few and use them creatively and often while still maintaining a natural flow to your page. By doing this you can push to the top of the list much easier.
Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines.
Create a cutting-edge podcast. Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show. Podcasts are becoming very popular with both users and webmasters. You simply need to grab a web cam and microphone, and start recording. You can then submit your podcasts to major search engines with descriptions of your content.
Add your keywords to the anchor text of your included links. Links are another item that the search engines rank higher in importance than regular text. The more places of importance to the engine that you put your keyword, the higher they will value those words in determining where your site should be in the rankings.
Include keyword-rich descriptions of your images in the ALT tag, to boost your search engine optimization efforts. Search engine spiders are not capable of recognizing pictures or understanding the text contained within the graphics on your site. To help the spiders understand each image, write a keyword filled description in the image ALT tag.
For effective search engine optimization try and use a single URL to concentrate all your stories, articles or blog posts within the same category. This is an excellent way to get your search results near the top as it will cover a broader range of topics which will get your page more views.
To improve your ranking on a search engine, make sure to include many backlinks in your website. This is a link that sends the visitor to a different part of your website. This link should be relevant to the previous page. For instance, if you have a celebrity gossip blog and you are posting about Paris Hilton, you can link back to a previous post about Paris Hilton’s television show. The more relevant backlinks you include on your website, the more relevant your site appears to a search engine.
Plan your search engine optimization techniques BEFORE you design your website. Figure out what topics you want to focus on, what you want to make money off of, what your layout will look like and then, move on to keyword selection. Move through all the items needed to be fully optimized, before you even type out your first bit of HTML code.
If you want local users to be able to search for your site, it is important to include your company’s complete physical address on every page of your website. This makes it more visible to search engine algorithms that take geographical descriptors into account, as they analyze sites and assign rankings.
One thing you should do is to keep an eye on the keywords that your competitors are using. There are services that let you track what the competition is doing so you can gather the keywords that are the hottest and use them to promote your business.
Having a successful website is all about getting traffic to your site. This article has shown you practical ways that you can optimize your website for the search engines, so that you will come up higher in the results, thus giving you a better chance for lots of views and hits.